Our Mission

As the founder and CEO of Dominion, our mission is deeply personal to me. I’m a long-time sufferer of mental health issues and depression. I know what it's like to wake up hopeless and go to bed wishing there was no tomorrow.

I know what it's like to feel like an outsider — an outsider to those who cope and function in this confusing world. And being alone in that feeling is one of the worst things a human can experience. No one deserves that.

But we have to acknowledge something: we are pack animals. We need each other. We need support. And we need to help our fellow human — because the truth is, you could have been anyone. You just happen to be yourself.

So what are we doing at Dominion? From my own experience, mental health services are critically underfunded. Waiting lists are far too long. People aren’t getting the help they need.

The powers that be don’t seem to care — so someone has to.

That’s why we’re dedicating 55% of all profits to mental health charities, in particular Mind UK and Andy’s Man Club. Both are brilliant organisations trying to make a difference — but as we know, it’s hard to function in this modern world without financial support. That’s why we’re standing with them.

Every ring, every chain — it’s more than just a piece of jewellery. It’s a statement of a better future, and a brighter world for all those who inhabit it.

So please, join us on this lifelong journey of helping and healing those who need it most.

— Danny Cowtan
CEO and Founder

Links to our supported charity's

Mind UK: https://www.mind.org.uk/

Andy's Man Club: https://andysmanclub.co.uk/

Transparency & Proof

At Dominion, our mission isn’t just talk — it’s action. That’s why we’ve committed to donating 55% of all profits to mental health charities. But we know talk is cheap, and trust is earned.

So here’s how we prove it:

When We Donate

We make our donations once a year, at the end of our business year in April.
Why?
Because it allows us to calculate profits accurately, give the largest donation possible, and publish everything in one clear and honest report.

What We’ll Share

When donation time comes, we’ll publicly post:

• Proof of the total profit we made that year

• Exact donation amounts given

• Receipts or transaction screenshots

• The names of the charities supported (currently Mind UK and Andy’s Man Club)

In the Meantime

We’re just getting started with this new chapter — and right now, our profits donated are at £0. But every brand has a beginning, and we want to be open about ours.

From day one, every sale will be tracked, and every penny of profit will move us closer to our first donation drop in April.

As the numbers grow, we’ll update this page with real progress so you can see exactly how your support adds up.

Until then, your belief in this mission means everything.